(Much of the background information for the following comes from Allen Winn Sneath’s excellent book Brewed in Canada. I borrowed Ken Woods’ copy, but you should probably buy your own.) The DISCOUNT BEER CATEGORY at The Beer Store exists for two reasons: 1) Canadians didn’t drink enough Amstel in the […]
Molson
I have a mildly complicated relationship with Molson. This is probably because reality isn’t white hats and black hats. Craft beer isn’t Alan Ladd and Macro isn’t Jack Palance. Molson has a lot of strong points. They employ a number of immensely talented people, some of whom I like personally. […]
Molson’s New Packaging Line
(Disclaimer: This is essentially twice as long as most of my blog posts. Go make a sandwich or something and then come back and read it.) Do you know, as I was walking along Renforth drive over the 427 on my way to the Molson plant this week, I was […]
In Which I Tour The Molson Plant or How Blue ...
This week, I received an email from Labatt. They’re launching three new beers. Usually, they’ll put one beer out at a time and get some marketing behind it as an individual property. In this case, they’ve launched a platoon. There’s Blue Dry, a 6.1% version of Blue with a dry […]
Detente OR How I learned to stop worrying and love ...
One of the problems that I encountered when reading about the convoy of beer fermentation tanks that have received so much publicity lately is that they don’t come across on a human scale. It’s hard to imagine a kilometer long convoy of vehicles necessitating the combined efforts of police services, […]