(Much of the background information for the following comes from Allen Winn Sneath’s excellent book Brewed in Canada. I borrowed Ken Woods’ copy, but you should probably buy your own.) The DISCOUNT BEER CATEGORY at The Beer Store exists for two reasons: 1) Canadians didn’t drink enough Amstel in the […]
Labatt
This week, I received an email from Labatt. They’re launching three new beers. Usually, they’ll put one beer out at a time and get some marketing behind it as an individual property. In this case, they’ve launched a platoon. There’s Blue Dry, a 6.1% version of Blue with a dry […]