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(Ed note: Ok, so we’re jumping around a little. I already had rules four and five figured out, but when something presents itself, you have to talk about it.) I was coming out of King Subway Thursday night when I got a call from the head of a brewery in […]

Rule #6: Brewing is Generational

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Rule 3 really breaks down into two sections.  3A) Every time you introduce a new beer, it’s going to be someone’s favourite beer. It could be an incredible beverage and a wonderful experience. It could be middling, but suited to the person who is drinking it. It could be objectively […]

Rule #3: Novelty Is A Two Way Street

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As we established in Rule 1, beer is a luxury good that contains small amounts of recreational poison which people really enjoy. For that reason, it hits people’s desire button. The difficulty is that since the audience for beer does not have uniform desires (since desire is somewhat ephemeral) and […]

Rule #2: Beer Does Not Respect Expertise

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It’s a really interesting time for the brewing industry in Ontario, and it’s one of those moments that prompts some re-evaluation. Josh Rubin called me the other day from the Toronto Star to ask how long I thought The Beer Store would remain in business, pointing out that there are […]

Ontario Beer: The Fifth Wave

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Revelations come in odd places.  I had gotten off the St. Clair replacement bus the other month and was walking across Maple Claire park from the Gunns Road streetcar loop. It’s the shortest and least aromatic path to the event space where I pick up the odd shift.  Getting to […]

Floral: From the Ground Up

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