One of the things that has defined the Discount Beer experience for me is the increasingly obvious point that there is a large segment of the market that isn’t drinking beer for flavour. You would think that given 60 products of varying quality that all cost the same amount of […]
DISCOUNT BEER FEBRUARY
Discount Beer February will finish up this week, and I’m very much looking forward to that. I am running out of descriptors for the flavours that you get in mass produced lager beer. If you’ll recall from the beginning of the month, there was a post where I talked about […]
DBF – President’s Choice Genuine Lager
I know. It’s March. I chose a short month. Deal with it. PABST BLUE RIBBON What can you say about Pabst Blue Ribbon that Dennis Hopper hasn’t screamed in the middle of an ether binge? Well, there’s the big important thing, which is that PBR more or less defines the […]
Discount Beer February – Sleeman Products
4 One of the best things about Molson, from the perspective of DISCOUNT BEER FEBRUARY, is that I have contacts over there. Once I explained what I was trying to do with a survey of the Discount beer section of The Beer Store, and that I really only needed two bottles […]
DISCOUNT BEER FEBRUARY – Molson Products
I have been a little bit surprised by the willingness of the large brewers to engage with Discount Beer February as a concept. So far, Labatt, Molson and Sleeman have all jumped on board and have either sent, or are sending, samples. I suppose it’s not that strange when you […]
Discount Beer February – Labatt Products
(Much of the background information for the following comes from Allen Winn Sneath’s excellent book Brewed in Canada. I borrowed Ken Woods’ copy, but you should probably buy your own.) The DISCOUNT BEER CATEGORY at The Beer Store exists for two reasons: 1) Canadians didn’t drink enough Amstel in the […]
Discount Beer February – How We Got Where We Are
WHOSE BABY IS THAT? The first thing that you have to know in order to understand why the James Ready brand exists is that the Oland family, scions of Maritime brewing, had extraordinarily bad luck with their breweries based in Halifax. The brewery burned down in 1878 when fire from […]