Last week around this time I was down at the Amsterdam Brewery for a product launch. Now, I know from having been to a number of them that launching a beer is a pretty hard thing to attract people to in Toronto. Imagine how difficult it must be to get people to turn up to a product launch for a bottle opener! Brian Becker, the guy behind the launch managed to get a pretty good turnout considering the difficulty level involved.

Basic black.

It’s a pretty cool bottle opener, as you can see. If you ever wanted to look like you should be facing down Chow Yun Fat in a drinking contest in an alley while doves fly around, then this is the product for you! It comes in a range of attractive colours and is made in Canada, which is nice.

While I can’t openly endorse a product without compromising my journalistic integrity, I feel like Brian might need some help getting the word out. For that reason I’ve recorded a radio spot to help him. Of course we’ll need sound effects in post production, but this is not a bad dry run. Could use some shattering glass and a wilhelm scream or two.

Nothing's cooler than basic black.