Today, I’d like to talk about marketing: Specifically the most recent ad campaign for Molson Canadian. If you watch prime time TV, you’ve probably seen this one already, but the link to the commercial is here. “We Canadians see things a little differently. We don’t see cliffs, we see diving […]
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If you’ve been to the LCBO or beer store in the last year, you’ve probably seen large standees advertising Light Lime beers which have been designed to be tasty summer beverages. I thought about buying a number of them and sampling them and making elaborate tasting notes in order to […]
Lime Flavoured Beer – A Sociological Experiment
One of the things that makes sites like Ratebeer and Beer Advocate work is the fact that, by and large, human physiognomy is a bit same-y. We’ve all got approximately the same number of arms and legs and we’re fairly similar in terms of the amount of sensory data we […]
On Personal Preference and Favorite Beers
Bar Volo has acquired quite a reputation for itself. Between the annual Cask Days festival, the rotating tap selection and continued importation of rare and interesting bottles, it has managed to rank 61st in Beer Traveler Magazine’s 150 Perfect Places to Have A Beer. I can tell you right now […]
Bar Volo – Your Friendly Neighborhood Nanobrewery
Now that the booths have been packed up at the Sunnyside Pavilion and the events of the week have come to an end, it’s a good opportunity to take a look back and see exactly what Ontario Craft Beer Week accomplished. For me, there were high spots and low spots […]
Ontario Craft Beer Week – An Epilogue OR “Look Back ...
The concept of launching an Ontario Craft Beer Week is a reasonable proposition. Breweries were able to prepare for the event and put together relatively small gatherings at venues throughout Toronto. The Victory, for instance, had craft beers on tap all this week. Being that they had also had craft […]
Ontario Craft Beer Week – Session: A Craft Beer Festival
Great Lakes Brewery hosts a monthly event called Project X on the second Thursday of each month. At its inception a year ago, the idea was that they would show off one cask conditioned ale and a number of their beers on tap. The $10 membership would get you a […]
Ontario Craft Beer Week – Project XXXX
Last night, night four of Ontario Craft Beer Week, was the inaugural edition of Cass and Troy’s pub crawl, which looks to be a continuing feature of Ontario Craft Beer Week. The pub crawl serves a number of purposes mostly because of the affiliations of its hosts. Troy Burtch is […]
Ontario Craft Beer Week – Cass and Troy’s Excellent Adventure
One of my goals in covering Ontario Craft Beer Week was to try and get out to a number of different kinds of events. I knew that I wanted to cover an event that had food pairings involved, and it was hard to narrow down the field. Mirella Amato is […]
Ontario Craft Beer Week – Harbord House
One of the things that tends to define Ontario craft beer is the history of the province. While Toronto may currently have one of the most diverse populations in the world, it’s worth reminding ourselves that for a long time we were wall to wall redcoats. You don’t need to […]