Yearly Archives: 2025


Walking down Manning as the November light fades reveals that the Annex likes its period authentic gloom. Sodium lights didn’t come in until the 1960’s, and it’s called the Annex because Toronto absorbed the neighbourhood in the 1880’s. I grant you, we’re a little further over than that. Johnny Wayne […]

In Which I Visit Bickford Brewing



A student says, “are hops used for anything other than beer?” We’re sitting in the second floor lab of 215 King Street East, which houses the Chef’s House at George Brown College. The Chef’s House is a gem that doesn’t get enough public recognition in Toronto. The students stage there […]

So You Want To Be a Teacher – Levelling



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I didn’t really want to think about numbers today. I had hoped to finally get to Rule Four for craft beer, but that’s probably going to have to wait. The Ontario budget dropped yesterday and there are changes transpiring for the Craft Beer industry in Ontario. In fact, this is […]

Fun With Numbers: A 50% Tax Cut?


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(Ed note: Ok, so we’re jumping around a little. I already had rules four and five figured out, but when something presents itself, you have to talk about it.) I was coming out of King Subway Thursday night when I got a call from the head of a brewery in […]

Rule #6: Brewing is Generational


Rule 3 really breaks down into two sections.  3A) Every time you introduce a new beer, it’s going to be someone’s favourite beer. It could be an incredible beverage and a wonderful experience. It could be middling, but suited to the person who is drinking it. It could be objectively […]

Rule #3: Novelty Is A Two Way Street




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As we established in Rule 1, beer is a luxury good that contains small amounts of recreational poison which people really enjoy. For that reason, it hits people’s desire button. The difficulty is that since the audience for beer does not have uniform desires (since desire is somewhat ephemeral) and […]

Rule #2: Beer Does Not Respect Expertise