Yearly Archives: 2025

(Ed note: Ok, so we’re jumping around a little. I already had rules four and five figured out, but when something presents itself, you have to talk about it.) I was coming out of King Subway Thursday night when I got a call from the head of a brewery in […]

Rule #6: Brewing is Generational

March 25, 2025 in Uncategorized by admin

Rule 3 really breaks down into two sections. 3A) Every time you introduce a new beer, it’s going to be someone’s favourite beer. It could be an incredible beverage and a wonderful experience. It could be middling, but suited to the person who is drinking it. It could be objectively […]

Rule #3: Novelty Is A Two Way Street

March 13, 2025 in Uncategorized by admin

Sometimes, when I make a Collaboration beer there’s a hidden double meaning. For example, Amsterdam Revelator, Shacklands Golden Mouth, and Granite Fisher King are all secretly St. John beers. John the Revelator, John Chrysostom, John Fisher. They fit the tradition they’re in as well. Bock, Golden Ale, English ESB. I […]

Collab Beer: Rorschach Fancy Lads Peanut Butter Boy

March 4, 2025 in Uncategorized by admin

As we established in Rule 1, beer is a luxury good that contains small amounts of recreational poison which people really enjoy. For that reason, it hits people’s desire button. The difficulty is that since the audience for beer does not have uniform desires (since desire is somewhat ephemeral) and […]

St. John's Wort

Beery Musings And Amusing Beers

Beery Musings And Amusing Beers

Yearly Archives: 2025

Rule #6: Brewing is Generational

Rule #3: Novelty Is A Two Way Street

Collab Beer: Rorschach Fancy Lads Peanut Butter Boy

Rule #2: Beer Does Not Respect Expertise

Rule #1: Beer Is Almost Never About Beer

Ontario Beer: The International Problem