I didn’t really want to think about numbers today. I had hoped to finally get to Rule Four for craft beer, but that’s probably going to have to wait. The Ontario budget dropped yesterday and there are changes transpiring for the Craft Beer industry in Ontario. In fact, this is […]
Yearly Archives: 2025
3 (Ed note: Ok, so we’re jumping around a little. I already had rules four and five figured out, but when something presents itself, you have to talk about it.) I was coming out of King Subway Thursday night when I got a call from the head of a brewery in […]
Rule #6: Brewing is Generational
Rule 3 really breaks down into two sections. 3A) Every time you introduce a new beer, it’s going to be someone’s favourite beer. It could be an incredible beverage and a wonderful experience. It could be middling, but suited to the person who is drinking it. It could be objectively […]
Rule #3: Novelty Is A Two Way Street
2 Sometimes, when I make a Collaboration beer there’s a hidden double meaning. For example, Amsterdam Revelator, Shacklands Golden Mouth, and Granite Fisher King are all secretly St. John beers. John the Revelator, John Chrysostom, John Fisher. They fit the tradition they’re in as well. Bock, Golden Ale, English ESB. I […]
Collab Beer: Rorschach Fancy Lads Peanut Butter Boy
As we established in Rule 1, beer is a luxury good that contains small amounts of recreational poison which people really enjoy. For that reason, it hits people’s desire button. The difficulty is that since the audience for beer does not have uniform desires (since desire is somewhat ephemeral) and […]
Rule #2: Beer Does Not Respect Expertise
3 (Ed. Note: I’ve been writing about beer for 15 years now, and I feel as though it’s time to see if we can’t condense this knowledge down into useful information that might help explain how we got to this point. We’ve been through a boom, we’re going through some pretty […]
Rule #1: Beer Is Almost Never About Beer
16 2024 has been an interesting year for Ontario’s beer market. We’ve had closures, although not quite as many as you might imagine. We’ve had mergers and acquisitions, some of which make no sense. We’ve had the odd brewery open in the province of Ontario, which is not as ludicrous as […]