Discount Beer February will finish up this week, and I’m very much looking forward to that. I am running out of descriptors for the flavours that you get in mass produced lager beer. If you’ll recall from the beginning of the month, there was a post where I talked about […]

DBF – President’s Choice Genuine Lager

I have been a little bit surprised by the willingness of the large brewers to engage with Discount Beer February as a concept. So far, Labatt, Molson and Sleeman have all jumped on board and have either sent, or are sending, samples. I suppose it’s not that strange when you […]

Discount Beer February – Labatt Products

(Much of the background information for the following comes from Allen Winn Sneath’s excellent book Brewed in Canada. I borrowed Ken Woods’ copy, but you should probably buy your own.) The DISCOUNT BEER CATEGORY at The Beer Store exists for two reasons: 1)      Canadians didn’t drink enough Amstel in the […]

Discount Beer February – How We Got Where We Are