One of the problems with writing a national column has to do with the fact that it becomes pretty difficult to justify reporting on events that are purely local. Sometimes, I’ll see upcoming events that I want to plug, but it’s just not feasible due either to timeline constraints or due to the size of the audience that the information is relevant to. Take, for example, the Beer4Boobs event that’s going on at Bar Volo on Sunday, March 25th. It’s on Sunday, which is the day the column runs, so reporting on it does no good whatsoever. Capacity for the event is maybe 250 people over the course of the entire day, and promoting it Sunday morning is only going to be useful to people who live in Toronto, and probably the majority of them will have heard about it by then.
The thing is that it’s an interesting event and a good cause. It’s a lineup of beers made by very talented female brewers. All of the beers are one offs, and there are at least seven of them on offer. Admission to the event is twenty bucks, and there’s going to be a raffle with some very nice prizes available. All proceeds go to the Canadian Breast Cancer Foundation. It’s an idea for an event that came from California and which is spreading across North America.
The brewers include a couple of students from Niagara College Teaching Brewery: Kellye Robertson and Jennifer Nadwodny. I got to try their beer the other day as it was being kegged, since I was standing around in the Niagara College brewery, learning stuff. It is apparently called Cocoa Inferno. I think that it would probably be bad form to talk about the beers before the day, but if their beer is any indicator of the amount of creativity that has gone into the process, this is going to be a good event.
Additionally, I should point out that I really like Freya’s Tears as a name for a beer. I don’t know who came up with that name, but well done, mystery brewer! I look forward to trying it, since I feel like there’s a conceptual element behind it and I enjoy that kind of thing.
So, follow the hashtag #Beer4Boobs on Twitter! Like them on facebook! Show up at the event and support a worthy cause! Drink a delicious beer and help people not get cancer! Buy a whole bunch of raffle tickets and you might even win a bunch of high quality swag!
I appreciate that that’s not a very long post, and that it’s not a very funny post, but sometimes it’s just about getting the word out.